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Seoul, 대한민국 - Things to Do in Seoul

Things to Do in Seoul

Seoul, 대한민국 - Complete Travel Guide

Seoul, the vibrant capital of South Korea, is a fascinating metropolis where ancient traditions seamlessly blend with cutting-edge technology and modern culture. Home to nearly 10 million people, this dynamic city offers everything from centuries-old palaces and traditional markets to futuristic skyscrapers, world-class shopping districts, and an incredibly innovative food scene. The Han River flows through the heart of the city, providing green spaces and recreational areas that offer respite from the urban energy. As the global epicenter of K-pop, Korean drama, and hallyu (Korean Wave), Seoul has become a cultural powerhouse that attracts millions of visitors annually. The city's neighborhoods each have distinct personalities - from the trendy streets of Gangnam and Hongdae to the historic charm of Bukchon Hanok Village and the bustling energy of Myeongdong. With its efficient public transportation, 24/7 lifestyle, incredible technological infrastructure, and famously hospitable people, Seoul offers an unforgettable urban experience that perfectly represents modern Asia.

Top Things to Do in Seoul

Explore Traditional Palaces and Hanok Villages

Visit Seoul's magnificent royal palaces including Gyeongbokgung, Changdeokgung, and Deoksugung to witness the grandeur of the Joseon Dynasty. Walk through Bukchon Hanok Village to see hundreds of traditional Korean houses (hanoks) that have been preserved for centuries. Many palaces offer changing of the guard ceremonies and guided tours that provide deep insights into Korean royal history and architecture.

Booking Tip: Palace entry fees range from 3,000-8,000 KRW ($2-6). Consider purchasing a Four Palace Pass for 10,000 KRW for better value. Visit early morning or late afternoon for fewer crowds and better photos. Free English tours are available at most palaces - check schedules in advance.

Experience Korean BBQ and Street Food Culture

Immerse yourself in Seoul's incredible food scene by trying authentic Korean BBQ at local restaurants and exploring vibrant street food markets like Gwangjang Market and Myeongdong Street Food Alley. Sample iconic dishes like bulgogi, kimchi, hotteok (sweet pancakes), and tteokbokki (spicy rice cakes). Many restaurants offer all-you-can-eat options and the experience of cooking your own meat at the table is quintessentially Korean.

Booking Tip: Korean BBQ dinners typically cost 15,000-30,000 KRW ($12-25) per person. Look for restaurants with local crowds and avoid tourist-heavy areas for authentic experiences. Many food tours include market visits and cooking classes, ranging from $50-80 per person.

Shop and Explore Gangnam and Myeongdong Districts

Discover Seoul's shopping paradise in the famous Gangnam district, known worldwide from Psy's hit song, featuring luxury boutiques, department stores, and trendy cafes. Myeongdong offers a more accessible shopping experience with cosmetics shops, street food, and fashion stores. Both areas come alive at night with neon lights, entertainment venues, and the energy that makes Seoul a 24-hour city.

Booking Tip: Budget varies widely depending on shopping preferences. Many cosmetic stores offer tax-free shopping for tourists. Evening walking tours of these districts cost around $30-50 per person and often include shopping tips and cultural insights from local guides.

Take a Han River Cruise and Visit Banpo Rainbow Bridge

Enjoy Seoul's skyline from the water with a relaxing cruise along the Han River, offering stunning views of the city's modern architecture and bridges. The highlight is witnessing the Banpo Rainbow Bridge fountain show, a spectacular water and light display synchronized to music that runs several times each evening. The river parks also offer bike rentals, picnic areas, and walking paths popular with locals.

Booking Tip: River cruises cost approximately 12,000-20,000 KRW ($10-16) per person. Evening cruises during fountain show times (April-October) are most popular but book in advance. Daytime cruises offer better city views and are less crowded.

Discover K-Pop Culture and Hongdae Nightlife

Dive into Seoul's famous K-pop scene by visiting entertainment company buildings, K-pop themed cafes, and shops selling merchandise in areas like Gangnam and Hongdae. Hongdae, near Hongik University, is the epicenter of Seoul's youth culture and nightlife, featuring live music venues, dance clubs, karaoke (noraebang), and street performances. The area perfectly represents Seoul's creative energy and modern cultural exports.

Booking Tip: K-pop studio tours and experiences range from $40-100 per person. Noraebang typically costs 20,000-30,000 KRW ($15-25) per hour for a room. Club entry fees vary from 10,000-30,000 KRW ($8-25). Look for package tours that combine multiple K-pop experiences.

Getting There

Seoul is served by two major international airports: Incheon International Airport (ICN), located about 45 minutes west of the city center, and Gimpo Airport (GMP), primarily for domestic and regional flights. Incheon is one of the world's best airports and offers excellent connections to the city via the Airport Railroad Express (AREX), buses, and taxis. The AREX takes about 43 minutes to Seoul Station and costs around 4,250 KRW ($3.50). Alternatively, Seoul is well-connected by high-speed KTX trains from other major Korean cities, and there are bus connections from China and overland routes from North Korea (though tourist access is extremely limited).

Getting Around

Seoul boasts one of the world's most efficient and comprehensive public transportation systems, consisting of an extensive subway network with 9 color-coded lines, buses, and taxis. The T-money card is essential for convenient travel and can be used on all public transport, offering discounted fares and seamless transfers. Single subway rides cost about 1,370 KRW ($1.10) with the card. The subway system operates from 5:30 AM to midnight, with clear English signage and announcements. Taxis are abundant and relatively affordable, with basic fares starting around 3,800 KRW ($3), though traffic can be heavy during peak hours. Walking is also pleasant in many areas, especially around palaces and shopping districts.

Where to Stay

Myeongdong
Gangnam
Hongdae
Itaewon
Insadong
Dongdaemun

Food & Dining

Seoul's food scene is incredibly diverse and accessible, ranging from street food markets and casual eateries to high-end restaurants and innovative fusion cuisine. Traditional Korean dishes like kimchi, bulgogi, bibimbap, and Korean fried chicken are must-tries, along with the famous Korean BBQ experience. Street food markets like Gwangjang Market offer authentic local flavors at budget prices, while areas like Gangnam and Itaewon feature upscale dining options. The city also has excellent international cuisine, particularly Japanese, Chinese, and Western foods. Don't miss the unique cafe culture, including themed cafes, and the social experience of noraebang (karaoke) combined with Korean fried chicken and beer. Many restaurants are open 24 hours, reflecting Seoul's round-the-clock energy.

Top-Rated Restaurants in South Korea

Highly-rated dining options based on Google reviews (4.5+ stars, 100+ reviews)

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Hongdae Korean BBQ All You Can Eat Pig Company

4.9 /5
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Myeongdong Mongvely

4.8 /5
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bogwangjung

4.9 /5
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Wolhwa Sikdang

4.8 /5
(1130 reviews)

Hangong-Gan

5.0 /5
(943 reviews)

CHAEUM KOREAN TRADITIONAL RESTAURANT

4.9 /5
(729 reviews)
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When to Visit

The best time to visit Seoul is during spring (April-May) and autumn (September-November) when the weather is mild and comfortable with beautiful cherry blossoms in spring and stunning fall foliage. Summer (June-August) can be hot, humid, and rainy due to the monsoon season, but it's also when many festivals occur and the city's energy is at its peak. Winter (December-February) is cold but offers fewer crowds, winter illuminations, and the chance to experience Korean winter culture, though temperatures can drop well below freezing. Each season offers unique experiences, from cherry blossom festivals in spring to winter sports and hot springs in the surrounding mountains.

Insider Tips

Download essential apps like Citymapper for navigation, Papago for translation, and KakaoMap for local directions - most locals use these daily and they work better than Google Maps in Korea.
Learn basic Korean etiquette like bowing slightly when greeting, using both hands when giving or receiving items, and not blowing your nose in public - small gestures that locals greatly appreciate.
Take advantage of Seoul's amazing 24/7 culture by experiencing late-night shopping in Dongdaemun, early morning hikes up Namsan Tower, or the unique experience of Korean saunas (jjimjilbangs) which operate around the clock.

Explore Activities in Seoul